The second screen app ConnecTV has launched its marketing campaign at its first wave of partner TV stations, hitting the airwaves with 30-second spots tailored to each station. As the battle for the second screen intensifies -- Zeebox is preparing to launch in the US later this summer, likely with its own TV promotion -- ConnecTV is counting on its partnership with over 200 TV stations to establish a foothold...
Thursday, 28 June 2012
ConnecTV ads roll out across local TV stations (video)
The second screen app ConnecTV has launched its marketing campaign at its first wave of partner TV stations, hitting the airwaves with 30-second spots tailored to each station. As the battle for the second screen intensifies -- Zeebox is preparing to launch in the US later this summer, likely with its own TV promotion -- ConnecTV is counting on its partnership with over 200 TV stations to establish a foothold...
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