Friday, 18 May 2012

SNL to stream live backstage on the Color app

I was confused when I first saw an email about an app named Color and its upcoming debut on SNL. After all, Color launched as a photo-sharing app that used geolocation to serve up photos near you. But in recent months, Color has pivoted into a live streaming app that ties to Facebook. And coming this Saturday, SNL will be streaming 30-second blurbs from backstage via Color -- all part of a Verizon promotion for its 4G service. Got it?

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