Microsoft's main objective at its�Build�conference�this week�in Redmond, Washington, is to entice developers and programmers to go forth and create apps for the Windows 8 and Windows Phone 8 ecosystem.
The company has apparently succeeded in wooing at least the Microsoft faithful, although there are questions about how many existing and new customers will ultimately jump to the dramatic revision of the company's flagship operating system.
Microsoft CEO Steve Ballmer showed off a variety of devices running Windows 8, from a tiny 10-inch touchable tablet to a huge 82-inch Perceptive Pixel touch-enabled display. Along with those devices came the showcase of the Windows 8 software itself, as Ballmer demonstrated how Microsoft's services make transporting settings, data, and personalizations across a user's tablet, desktop PC, and phone appear to be transparent.
Along with this transformation comes the necessity to encourage and kindle an ecosystem of apps and value-added services from those outside of Microsoft. As the company wrote in its recent 10K filingwith the Securities and Exchange Commission, "The strategic importance of a vibrant ecosystem increases as we launch the Windows 8 operating system, Surface devices, and associated cloud-based services."