Friday, 27 July 2012
Why Karmaloop TV chose the web over cable
Karmaloop, the popular streetwear brand has been investing in online video since they launched Karmaloop TV back in 2008. Karmaloop was founded by�entrepreneur Greg Selkoe who launched the company in 2000 almost failing several times before the brand took off and became a fashion staple. Selkoe and his company recently launched a brand new KarmaloopTV (KTV), which "chronicles and celebrates the progressive cut and paste youth movement known as 'Verge' culture (the multi-racial, global and tech savvy alpha-consumers made up from the first generation to grow up with the internet)." We spoke to Selkoe about opting out of a traditional cable network, his guest appearance on HBO's unfortunately short-lived How To Make It In America and his plans for the future.